Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born.

Red Bull Energy Drink's special formula contains ingredients of high quality: Caffeine, Taurine, B-Group Vitamins, Sugars, Alpine Water.

One 250ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a cup of home-brewed coffee.

The amount of sugars in a can of Red Bull Energy Drink is comparable to the level of sugars in an equivalent amount of apple or orange juice - 11 g per 100 ml.