Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987 in Austria. A brand new product category - Energy Drinks - was born.

Red Bull Sugarfree's special formula contains ingredients of high quality: Caffeine, Taurine, B-Group Vitamins, Aspartame & Acesulfame K, Alpine water

One 250 ml can of Red Bull Sugarfree contains 80 mg of caffeine, about the same amount as in a cup of home-brewed coffee.